Here's a different approach.

Most businesses choose not to depict their customers as bearded ladies.

But Elementool are not most businesses. At right is a screen grab from one of their pages

Good for you, Elementool. I hope that this helps you corner the 'bearded-lady market'.

One tip, if you don't mind? Try a touch of complementary selling. For example: Buy a helpdesk account, get a half-price chin wax. Buy two and we'll throw in an electric nose-trimmer. Recommended a bearded-lady-friend, and get three months of helpdesk free. This could be a winner.