Notes

Slide Show

Outline

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2	Better than a license to print money.
3	Printer
4	Printer
5	Printer
6	Easy startup Choose your hours Independent Passive income
7	3 big questions
8	Where do i get ideas from?
9	Where do i get ideas from? (Are my ideas any good?)
10	Skunkworks.
11	Don’t think. Try.
12	How do I set a price?
13	How do I set a price? (Would anyone pay for this?)
14	The Goldilocks theory of pricing
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26	How do I protect it?
27	How do I protect it? (I’m a pirate: isn’t everyone?)
28	No Perfect Technique
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30	Don’t be evil. (not even a little bit)
31	Fear of Failure Considered Harmful.
32	Fail Cheap. Fail Fast. Fail Often.
33	The most important concept in software sales
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36	SWEAT the small stuff
37	Feedback and Analytics at every step
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39	Feedback It’s not personal.
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41	A Spike in Sales Follows Every Release
42	Simple Release Plan:
43	Simple Release Plan:
44	Simple Release Plan:
45	Q?
46	References http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://secretGeek.net/25Steps.asp http://TimeSnapper.com http://47Hats.com (Bob Walsh) http://microisvjournal.wordpress.com http://discuss.joelonsoftware.com/?biz http://software.ericsink.com Books “Eric Sink on the Business of Software” Eric Sink “MicroISV from Vision to Reality” Bob Walsh “Joel On Software” Joel Spolsky Mo’ Money http://www.movember.com/au/donate registration# 83250