Notes
Slide Show
Outline
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Better than a license to print money.
3
Printer
4
Printer
5
Printer
6
Easy startup
Choose your hours
Independent
Passive income
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3
big
questions
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Where do i get ideas from?
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Where do i get ideas from?
(Are my ideas any good?)
10
Skunkworks.
11
Don’t think.
Try.
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How do I set a price?
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How do I set a price?
(Would anyone
pay for this?)
14
The
Goldilocks theory
of pricing
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25
 
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How do I protect it?
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How do I protect it?
(I’m a pirate: isn’t everyone?)
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No Perfect
Technique
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Don’t be evil.
(not even a little bit)
31
Fear of Failure
Considered
Harmful.
32
Fail Cheap.
Fail Fast.
Fail Often.
33
The most important concept in software sales
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SWEAT
the small stuff
37
Feedback and Analytics at every step
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Feedback
It’s not personal.
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A Spike in Sales Follows Every Release
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Simple Release Plan:
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Simple Release Plan:
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Simple Release Plan:
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Q?
46
References
http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html
http://secretGeek.net/25Steps.asp
http://TimeSnapper.com
http://47Hats.com (Bob Walsh)
http://microisvjournal.wordpress.com
http://discuss.joelonsoftware.com/?biz
http://software.ericsink.com

Books
“Eric Sink on the Business of Software” Eric Sink
“MicroISV from Vision to Reality” Bob Walsh
“Joel On Software” Joel Spolsky

Mo’ Money
http://www.movember.com/au/donate
registration#  83250