Who's the customer?

The customer is always right, right... but who is the customer? Would you recognise them if you met them?

You're a company that makes its money from selling ads as part of its search results. Who's the customer?

  1. The companies who wish to advertise
  2. The people who perform the searches

You work for a company -- you sell software to pharmacies, and that software is used by its sales staff to help diagnose members of the public. Who's the customer?

  1. Your boss
  2. The pharmacies
  3. The staff at the pharmacies
  4. The people who are diagnosed



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(By the way, I read every comment and often respond.)

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