Space Ship One reaches great heights: fails to surpass Robert Scoble's Ego
It's pretty freaky how unashamed Bobby Scoble is of 'ego-surfing' [the process of searching for your own name].
On Scoble's link-out blog many of the excerpts have clearly come from his own ego surfing, as evidenced by the hightlighting of the search term ('scoble') in some of the snippets.
![snippet from scobles link blog](https://secretgeek.net/image/scoble_unashamed.gif)
He ego-surfs through pubSub and feedster.com. et al. Lucky for him he isn't named 'Smith'.
Many people would be ashamed to admit to ego-surfing. But not our bobby. Although I sound critical in the title, I think it's pretty healthy for him to have a strong self regard. Maybe the rest of us should follow his lead in this regard and stop our self-denigrating negativity.
(I first heard this term ego-surfing in a documentary called 'The Sweetest Sound' all about the intense love people have for their own name, as exemplified by the creator of the documenary, Alan Berliner. A really interesting doco, if you happen to catch it unexpectedly some tme.)
Confession -- talk of ego surfing just lead me astray, at Feedster.com. Due to which I found Dropped Packets at DogCaught, full of good stuff.My book "Choose Your First Product" is available now.
It gives you 4 easy steps to find and validate a humble product idea.