Etags? I've never even heard of eTags!

Etags cure cancer! Etags let REST replace WS.*

Etags help blind children understand colour.

Etags are magical lightning bolts of clarity in a world of confusion.

Etags can be just like date stamps but with double quotes around em.

(note to self -- consider writing a 3 min guide on this).

Woke up this morning and there was eTag all over everything.

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