Latt blixt tycka om litvak.

Sometimes, when I'm trying to fix bugs in code... I feel just like that swiss craftsman in an early woody allen sketch.

He sits at a desk, with a little jeweler's loupe in his eye. He works hard at his craft, meticulously carving with his knife. He cuts holes in cheese. Gets paid two cents a hole.

In comes his brother and says "Latt blixt tycka om litvak."

The subtitle reads "Stick to your cheese."

I slap my knee in wonder. That's exactly how i feel!

My book "Choose Your First Product" is available now.

It gives you 4 easy steps to find and validate a humble product idea.

Learn more.