Who's the customer?
The customer is always right, right... but who is the customer? Would you recognise them if you met them?
You're a company that makes its money from selling ads as part of its search results. Who's the customer?
- The companies who wish to advertise
- The people who perform the searches
You work for a company -- you sell software to pharmacies, and that software is used by its sales staff to help diagnose members of the public. Who's the customer?
- Your boss
- The pharmacies
- The staff at the pharmacies
- The people who are diagnosed
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