# Why Simplicity Pays

For every 25 percent increase in problem complexity, there is a 100 percent increase in solution complexity.

Conversely... for a 20% decrease in complexity -- there is a 50% decrease in solution complexity.

That's **powerful** stuff.

Fuzzy, dodgy maths, with made up figures, yes...

But **POWERFUL** fuzzy, dodgy maths, with made up figures!

My book "Choose Your First Product" is available now.

It gives you 4 easy steps to find and validate a humble product idea.