NimbleText 2.0: More Than Twice The Price!

The latest release of NimbleText is a major milestone, took a lot of work, many bus trips.

As a user of the product, I feel it's good now. I don't want to say it's complete -- because I know how big the backlog still is -- but there's a sort of completeness to it. If no more features were added for a while, I think that would be okay.

I added custom sorting features, and auto preview, and more documentation, and a bunch of other stuff.

I even wrote one of those feature checklists you see in all the expensive professional software suites. --->

Now that's pretty bloody serious stuff.

But then I did something really serious:

I more than doubled the price.

Everywhere I looked, people were telling me to put up the price.

This article crossed my desk today: An eBook pricing model that resulted in $100,000 in sales and contains this quote:

I consulted Patrick McKenzie. Can you guess what he said?

"Charge more."

Of course Patrick would say that.

But when I stumbled onto this article, also just today, 'four pricing principles to never forget' -- the following ALL CAPS headline was like a slap across the face:


That was it! Enough was enough. I shut the browser! Slam! Opened the html editor! Whoosh! A search, a replace-all, and it was done in less than a minute.

The price went from $9.95 to $19.95. Double! DOUBLE! Plus five cents!

And I don't regret it for a second. At $20 it's still a steal. I'm seriously thinking of going to $50. Who knows where this madness will end? $75? $78.50?

I have unleashed a pricing monster!

Further reading:

  1. Product Pricing Primer -- Eric Sink.
  2. Money Buys Happiness and You Can Never Have Too Much, New Research Says

Oh, and you'd be wise to get in on TimeSnapper before this pricing madness spreads.


My book "Choose Your First Product" is available now.

It gives you 4 easy steps to find and validate a humble product idea.

Learn more.

(By the way, I read every comment and often respond.)

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